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Building New Venture Opportunities by Movile (B)

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Management number 213271542 Release Date 2026/04/12 List Price US$36.00 Model Number 213271542
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The (B) case detailed Movile's business expansion, shifting from feature phones to smartphones in Latin America. It outlined two strategic moves: developing and launching the top-selling children's app, PlayKids, and investing in mobile-enabled offline start-ups in Brazil. The (A) case can stand alone, but the (B) case necessitates its prior reading.

Brand Harvard Business Review Press
Theme business
Manufacturer Harvard Business Review Press
Age Range Description Adult

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